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DESIGNED AND MADE IN FLORENCE
The tailoring atelier that designs and creates by hand , with passion, delicately designed dresses designed to be worn every day and to play with, ready to always express your femininity with a personal and unique style.
Giuliana

Giuliana
In search of the perfect dress
I'm Giuliana, but everyone calls me “ Giuls ”.
I was born and raised in the Oltrarno area of Florence, a neighborhood historically known for its artisan “workshops,” and I spent my childhood in a family where manual skills and creativity were always present in everyday life .
From the first parties and evenings out with friends, unable to find what I wanted in the boutiques, I began to design and create with my own hands clothes that perfectly identified with my idea of a personalized and unique style and with original combinations , clothes that went beyond the boundaries dictated by the trends of the moment.
Then one day I discovered that my way of feeling fashion differently, authentically, could become my mission.
I decided that I would give life to my passion: I would design and create tailored, unique clothes, made with fine fabrics, with attention to the smallest details , clothes with a modern design, to wear and enjoy every day and above all created to measure for me!

BeGiuls
Luxury florentine clothing
This is where BeGiuls was born!
The brand is the union of my surname and name and carries with it scraps of me and my history. It represents my world: a world of colors, of the most precious and resistant fibers over time, of feminine, elegant and romantic shapes . I choose high quality, natural fabrics, made in Italy and when possible made in Tuscany.
I rethink small scraps of fabric, to give them life in the creation of jewelry and accessories or using them for new clothes, mixing the different textures. I love following tradition in respect of sartorial construction and contemporaneity in the study of shapes.
Come and discover the world of BEGIULS and all its nuances!!!
The products
The BeGiuls Women
Ela
"I purchased 3 shirts from Giuliana and I love them! I came across the store while visiting Firenze and ordered 2 more items when i returned to the US. Giuliana is talented, her pieces are exquisite, timeless, and she is the sweetest Lady! Grazie, Giuliana!"
Diana
"I recently bought a dress and I'm in love with it! The fabric is very comfortable and the color is perfect. Its cut also manages to slip off me well, which allows me to wear it on any occasion. I would recommend Giuliana's professionalism to everyone for a comfortable and elegant dress at the same time."
Valentina
"A BeGiuls dress is an everyday luxury that makes me feel good every time I wear it."
Arianna
"I commissioned a skirt from Giuliana using her website, and I am extremely pleased with it. The fabric is light and airy, perfect for this ballerina spring, and the skirt goes with everything, making it super easy to mix and match."
Geneva
"I am very pleased with Giuliana's commission for two shirts for the summer. I wanted specific variations on the design, and she guided me through the fabrics and details. The shirts are perfect and the stitching is sturdy. I have been wearing them for a while now and I can't wait to buy another in the same style."

Tell me about yourself and the dress you are looking for and desire. Together we will evaluate the coolest models that enhance your silhouette.
I will show you the selection of fabrics , colors and textures most suitable for the chosen dress and how to take measurements to make it perfectly.