BeGiuls Skip to content

DESIGNED AND MADE IN FLORENCE

The tailoring atelier that designs and creates by hand , with passion, delicately designed dresses designed to be worn every day and to play with, ready to always express your femininity with a personal and unique style.

You saw me on:

BeGiuls is part of:

Giuliana

In search of the perfect dress
Giuliana

Giuliana

In search of the perfect dress

I'm Giuliana, but everyone calls me “ Giuls ”.

I was born and raised in the Oltrarno area of ​​Florence, a neighborhood historically known for its artisan “workshops,” and I spent my childhood in a family where manual skills and creativity were always present in everyday life .

From the first parties and evenings out with friends, unable to find what I wanted in the boutiques, I began to design and create with my own hands clothes that perfectly identified with my idea of ​​a personalized and unique style and with original combinations , clothes that went beyond the boundaries dictated by the trends of the moment.

Then one day I discovered that my way of feeling fashion differently, authentically, could become my mission.

I decided that I would give life to my passion: I would design and create tailored, unique clothes, made with fine fabrics, with attention to the smallest details , clothes with a modern design, to wear and enjoy every day and above all created to measure for me!

Discover Giuliana
BeGiuls

BeGiuls

Luxury florentine clothing

This is where BeGiuls was born!

The brand is the union of my surname and name and carries with it scraps of me and my history. It represents my world: a world of colors, of the most precious and resistant fibers over time, of feminine, elegant and romantic shapes . I choose high quality, natural fabrics, made in Italy and when possible made in Tuscany.

I rethink small scraps of fabric, to give them life in the creation of jewelry and accessories or using them for new clothes, mixing the different textures. I love following tradition in respect of sartorial construction and contemporaneity in the study of shapes.

Come and discover the world of BEGIULS and all its nuances!!!

Go to the shop
Completely yours

Iconic dresses that fit perfectly , collars and cuffs to match according to your taste, creatively redesigned and hand-finished.

Exclusive fabrics

I select the finest natural fibres - silk, cotton, linen, virgin wool, cashmere and many others, favouring their regional production where possible.

Custom purchase

I am at your disposal to design and customize your dress or accessory, thanks to our reliable online service.

The products

  • Clothing

    Clothing

    Clothing

    BeGiuls clothing, a union of style, quality and comfort to best express your personality.

    Scopri

The BeGiuls Women

Ela

"I purchased 3 shirts from Giuliana and I love them! I came across the store while visiting Firenze and ordered 2 more items when i returned to the US. Giuliana is talented, her pieces are exquisite, timeless, and she is the sweetest Lady! Grazie, Giuliana!"

Diana

"I recently bought a dress and I'm in love with it! The fabric is very comfortable and the color is perfect. Its cut also manages to slip off me well, which allows me to wear it on any occasion. I would recommend Giuliana's professionalism to everyone for a comfortable and elegant dress at the same time."

Valentina

"A BeGiuls dress is an everyday luxury that makes me feel good every time I wear it."

Arianna

"I commissioned a skirt from Giuliana using her website, and I am extremely pleased with it. The fabric is light and airy, perfect for this ballerina spring, and the skirt goes with everything, making it super easy to mix and match."

Geneva

"I am very pleased with Giuliana's commission for two shirts for the summer. I wanted specific variations on the design, and she guided me through the fabrics and details. The shirts are perfect and the stitching is sturdy. I have been wearing them for a while now and I can't wait to buy another in the same style."

Tell me about yourself and the dress you are looking for and desire. Together we will evaluate the coolest models that enhance your silhouette.
VIDEO CONSULTING

Tell me about yourself and the dress you are looking for and desire. Together we will evaluate the coolest models that enhance your silhouette.

I will show you the selection of fabrics , colors and textures most suitable for the chosen dress and how to take measurements to make it perfectly.

Book your video consultation
Production times

Order today and your item will be ready within 30 working days of receiving payment.

Free shipping

As soon as I book the courier, I will send you an email with all the details of your shipment.

After-sales assistance

Since it is a product entirely handmade for you, I do not accept returns of ordered dresses, but I am at your disposal if the dress needs small corrections.